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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of organizational computing and electronic commerce"
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Search: subject:"Social web"
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Social Web
117
Social web
117
Internet marketing
53
Online-Marketing
53
Consumer behaviour
48
Konsumentenverhalten
48
social media
37
Online retailing
26
Online-Handel
26
Viral marketing
25
Virales Marketing
25
E-commerce
23
Electronic Commerce
23
Beziehungsmarketing
18
Relationship marketing
18
Social network
17
Soziales Netzwerk
17
Knowledge management
14
Wissensmanagement
14
Brand management
13
Confidence
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Markenführung
13
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Web 2.0 technologies
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Web 2.0-Technologien
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Knowledge transfer
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USA
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Markenartikel
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eWOM
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knowledge management
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trust
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118
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118
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Ford, Dianne P.
3
Mason, Robert M.
3
Al-Adwan, Ahmad Samed
2
Argyris, Young Anna
2
Donthu, Naveen
2
Gautam, Vikas
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Sethna, Beheruz N.
2
Abedin, Babak
1
Abou-Elgheit, Emad
1
Abu Salih, Bilal
1
Addam, Omar
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Ahn, Jae-Hyeon
1
Akoijam, Sunildro L. S.
1
Akula, Vasudeva
1
Al Mamun, Md.
1
Al-Essa, Maha
1
Alhakimi, Wail
1
Alhorani, Alaa
1
Ali, Omar
1
Almansoori, Wadhah
1
Alpar, Paul
1
Alwadhan, Ramzi
1
Amritesh
1
Annabi, Hala
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Atkins, Kelly Green
1
Au, Cheuk Hang
1
Barbosa, Belem
1
Belanche, Daniel
1
Ben Yahia, Imene
1
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International journal of electronic marketing and retailing : IJEMR
Journal of organizational computing and electronic commerce
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
62
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
118
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1
Understanding roles of institution based trust and social interactions in social commerce environment
Gautam, Vikas
- In:
Journal of organizational computing and electronic commerce
34
(
2024
)
2
,
pp. 65-84
Persistent link: https://www.econbiz.de/10014554240
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
5
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
6
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
7
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
8
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
9
NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain
Milán, Paula Núñez
;
Sanz, Manuel Palomar
;
Vázquez, …
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 242-258
Persistent link: https://www.econbiz.de/10013255658
Saved in:
10
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
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