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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bang Nguyen Viet"
~subject:"Internet marketing"
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Asian journal of business and accounting : AJBA
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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