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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Relationship marketing
Virales Marketing
Consumer behaviour
462
Konsumentenverhalten
462
Online retailing
93
Online-Handel
93
Brand management
74
Markenführung
74
Beziehungsmarketing
65
Brand image
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Markenimage
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Internet marketing
62
Online-Marketing
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E-commerce
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Advertising effects
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Customer satisfaction
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Markenartikel
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Emotion
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Bajpai, Naval
2
Chen, Qimei
2
Das, Gopal
2
Doorn, Jenny van
2
Khare, Arpita
2
Saenger, Christina
2
Thomas, Veronica L.
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
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1
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1
Amritesh
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Anh Chi Phan
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Araujo, Priscila Graziele
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Arroyo, Pilar
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Ashworth, Laurence
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International journal of electronic marketing and retailing : IJEMR
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
520
Journal of business research : JBR
435
International journal of hospitality management
220
The journal of services marketing
130
The journal of product & brand management
113
Psychology & marketing
101
Cogent business & management
89
International journal of contemporary hospitality management
89
Journal of the Academy of Marketing Science
89
Journal of hospitality marketing & management
88
Journal of travel and tourism marketing
85
The journal of brand management : an international journal
84
Asia Pacific journal of marketing and logistics
82
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of retailing
77
Tourism management : research, policies, practice
72
Journal of marketing
70
The service industries journal
70
Journal of strategic marketing
69
European journal of marketing : EJM
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of service management
61
Marketing intelligence & planning
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing communications
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Services marketing quarterly
55
Journal of service research : JSR
54
SpringerLink / Bücher
54
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
50
Journal of internet commerce
49
International journal of retail and distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Service business
48
International journal of consumer studies
47
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ECONIS (ZBW)
95
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
7
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
8
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
9
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
10
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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