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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Springer eBook Collection / Business and Management"
~person:"Bhattacharya, Sonali"
~subject:"Retail trade"
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Bekleidungsindustrie
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apparel retailer
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private label
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promotions
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International journal of electronic marketing and retailing : IJEMR
Springer eBook Collection / Business and Management
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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