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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Confidence"
~subject:"Relationship marketing"
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Subject
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Confidence
Relationship marketing
Internet marketing
84
Online-Marketing
84
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
61
Social web
61
E-commerce
37
Electronic Commerce
37
Online retailing
35
Online-Handel
35
Beziehungsmarketing
27
Viral marketing
25
Virales Marketing
25
Vertrauen
17
social media
17
Brand management
14
Einzelhandel
14
Markenführung
14
Retail trade
14
USA
14
United States
12
Website
12
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
10
Werbewirkung
10
Brand image
8
Internet
8
Markenimage
8
trust
8
e-commerce
7
Brand
6
India
6
Indien
6
Markenartikel
6
Advertising
5
Dienstleistungsqualität
5
Marketing management
5
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37
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37
Aufsatz in Zeitschrift
37
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English
37
Author
All
Cazier, Joseph A.
2
Hazari, Sunil
2
Sethna, Beheruz N.
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Angriawan, Arifin
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Becerra, Enrique P.
1
Belanche, Daniel
1
Bergiel, Blaise
1
Brown, Cheryl O.
1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Constantinides, Efthymios
1
Deshwal, Pankaj
1
Donthu, Naveen
1
Ellonen, Hanna-Kaisa
1
Ersoy, Ayse Begum
1
Fatima, Tayyba
1
Flavián Blanco, Carlos
1
Gautam, Vikas
1
Goyal, Mehak
1
Guillory, Monica D.
1
Guinalíu, Miguel
1
Haverila, Kai
1
Haverila, Matti J.
1
Heiens, Richard A.
1
Janmohammadi, Mahshid
1
Kamboj, Shampy
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
125
Journal of retailing and consumer services
99
International journal of internet marketing and advertising : IJIMA
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of product & brand management
35
Journal of internet commerce
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Technological forecasting & social change : an international journal
30
Journal of strategic marketing
27
International journal of business information systems : IJBIS
26
Marketing intelligence & planning
24
The journal of brand management : an international journal
24
Journal of marketing communications
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Business horizons
21
Journal of promotion management : innovations in planning and applied research
21
Cogent business & management
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
International journal of hospitality management
19
International journal of electronic commerce : IJEC
18
International journal of electronic customer relationship management : IJECRM
18
The service industries journal
18
Asia Pacific journal of marketing and logistics
17
International journal of technology marketing : IJTMkt
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
The journal of services marketing
17
Journal of hospitality marketing & management
16
Journal of the Academy of Marketing Science
16
Psychology & marketing
16
Journal of electronic commerce research : JECR
15
Journal of marketing management : MM
15
Journal of service management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
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ECONIS (ZBW)
37
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1
Developing brand relationships through
social
media
communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of
social
media
engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Finding the optimal
social
media
marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest
social
media
network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
6
Building customer engagement and brand loyalty through online
social
media
: an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
7
Building brand advocacy on
social
media
to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
8
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
9
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
10
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
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