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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"cause-related marketing"
~type:"article"
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing communications
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Journal of Business Ethics
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Amfiteatru Economic Journal
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Australian journal of management
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Corporate reputation review : an international journal
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European Sport management quarterly : ESMQ
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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World review of entrepreneurship, management and sustainable development
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International Review of Management and Marketing
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Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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