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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~type_genre:"Article in journal"
~type_genre:"Bibliographie"
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Social Web
61
Social web
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Consumer behaviour
42
Konsumentenverhalten
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Internet marketing
39
Online-Marketing
39
Online retailing
20
Online-Handel
20
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Virales Marketing
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social media
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electronic word of mouth
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Al-Adwan, Ahmad Samed
2
Donthu, Naveen
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Lohtia, Ritu
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Narayanaswamy, Ravi
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Roblek, Vasja
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Sethna, Beheruz N.
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Abou-Elgheit, Emad
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Ahamed, A. F. M. Jalal
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Ahmed, Aun
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Akoijam, Sunildro L. S.
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Alwadhan, Ramzi
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Amritesh
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Araujo, Priscila Graziele
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Arroyo, Pilar
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Aruan, Daniel Tumpal Hamonangan
1
Aslam, Faheem
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Atkins, Kelly Green
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Awan, Tahir Mumtaz
1
Barbosa, Belem
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Belanche, Daniel
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Ben Yahia, Imene
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Bergiel, Blaise
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Carrete-Lucero, Lorena de la Paz
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Castillo, Gricel
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Chapa, Sindy
1
Chauhan, Sandeep
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
64
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
3
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
4
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
5
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
6
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
7
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
8
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
9
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
10
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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