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~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~person:"AbouAish, Ehab Mohamed"
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AbouAish, Ehab Mohamed
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International journal of emerging markets
International review on public and non-profit marketing
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The impact of strategic vs. tactical cause-related marketing on switching intention
Hassan, Sara Osama
;
AbouAish, Ehab Mohamed
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 253-314
Persistent link: https://www.econbiz.de/10011918523
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