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~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~person:"Bhatt, Viral"
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Search: subject_exact:"Cause-related marketing"
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Beziehungsmarketing
2
CRM participation intention
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Konsumentenverhalten
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Relationship marketing
2
Big five personality traits
1
CRM luxurycampaigns
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Cause involvement
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Corporate Social Responsibility
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Corporate social responsibility
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Fundraising
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Generation Z
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Luxury goods
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Luxusgüter
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Past donations
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Personality psychology
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Personality trait
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Persönlichkeitsmerkmal
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Persönlichkeitspsychologie
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Religiosity
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SEM-ANN
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Bhatt, Viral
Thomas, Sujo
4
Silva, Susana C.
3
Duarte, Paulo
2
Galan-Ladero, M. Mercedes
2
Patel, Ritesh
2
AbouAish, Ehab Mohamed
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Appiah, Felix
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Arasu Balasubramaniam, Senthil
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Baghi, Ilaria
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International journal of emerging markets
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
1
Society and business review
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ECONIS (ZBW)
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
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