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~isPartOf:"International journal of emerging markets"
~person:"Wu, Jun"
~subject:"Inherent dramatic surprise"
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Inherent dramatic surprise
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Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun
;
Arora, Anshu
;
Arora, Amit
- In:
International journal of emerging markets
11
(
2016
)
2
,
pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
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