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~isPartOf:"International journal of entrepreneurial venturing"
~isPartOf:"Management research review"
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International journal of entrepreneurial venturing
Management research review
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Effects of content class with endorsement and information relevancy on purchase intention
Wang, Alex
;
Lin, Carolyn
- In:
Management research review
34
(
2011
)
4
,
pp. 417-435
Persistent link: https://www.econbiz.de/10009011433
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The identification and research of product and service innovations : a microanalysis approach
Serkkola, Ari
;
Ikävalko, Jaakko
;
Hänninen, Seppo
; …
- In:
International journal of entrepreneurial venturing
1
(
2009/10
)
4
,
pp. 414-431
Persistent link: https://www.econbiz.de/10003978881
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