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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Psychology & marketing"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Social Web
Personality psychology
144
Persönlichkeitspsychologie
144
Consumer behaviour
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70
Business start-up
35
Unternehmensgründung
35
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entrepreneurship
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personality traits
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Bargoni, Augusto
1
Battistoni, Elisa
1
Bauer, Brittney C.
1
Benlian, Alexander
1
Bilgram, Volker
1
Bodur, H. Onur
1
Buhalis, Dimitrios
1
Bélisle, Jean-François
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Chakraborty, Debarun
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Cheah, Isaac
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Cho, Eunjoo
1
Colladon, Andrea Fronzetti
1
Duarte, Maria Margarida
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Füller, Johann
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Giachino, Chiara
1
Gloor, Peter A.
1
Goldsmith, Ronald E.
1
Grippa, Francesca
1
Gutuleac, Rada
1
Hautz, Julia
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Hofacker, Charles F.
1
Hsu, Li-Chun
1
Hutter, Katja
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Keeling, Kathleen A.
1
Khorana, Sangeeta
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LaBella, Agostino
1
Matzler, Kurt
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Miranda, Sandra de Oliveira
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Mousavi, Sahar
1
Pagani, Margherita
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Pang, Min-Seok
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Pavlou, Paul A.
1
Polisetty, Aruna
1
Quach, Sara
1
Roper, Stuart
1
Sowmya G
1
Thaichon, Park
1
Wang, Shuting
1
Youn, Song-yi
1
Štreimikienė, Dalia
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International journal of entrepreneurship and small business
Journal of fashion marketing and management
Journal of management information systems : JMIS
Psychology & marketing
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of retailing and consumer services
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
International journal of advertising : the review of marketing communications
4
Journal of internet commerce
4
The journal of brand management : an international journal
4
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management information systems : mis quarterly
3
Organization : the interdisciplinary journal of organization, theory and society
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of human resource management
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
2
Qualitative market research : an international journal
2
Service business
2
Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
14
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14
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1
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
7
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
8
Cure or poison? : identity verification and the posting of fake news on social media
Wang, Shuting
;
Pang, Min-Seok
;
Pavlou, Paul A.
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 1011-1038
Persistent link: https://www.econbiz.de/10012804194
Saved in:
9
What makes you popular : beauty, personality or intelligence?
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
International journal of entrepreneurship and small business
35
(
2018
)
2
,
pp. 162-186
Persistent link: https://www.econbiz.de/10011979791
Saved in:
10
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
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