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~isPartOf:"International journal of entrepreneurship and small business"
~subject:"Consumer behaviour"
~subject:"Sportmarketing"
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International journal of entrepreneurship and small business
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A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan
Chen, Steve
;
Dick, Ronald
;
Dongfang, Chie-der
;
Teng, Pi-yun
- In:
International journal of entrepreneurship and small business
7
(
2009
)
4
,
pp. 466-477
Persistent link: https://www.econbiz.de/10003866585
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