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~isPartOf:"International journal of entrepreneurship and small business : IJESB"
~subject:"Elektronische Publikation"
~subject:"Estimation"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Elektronische Publikation
Estimation
Internet marketing
Konsumentenverhalten
Brand
1
Brand management
1
Business start-up
1
Digital media
1
Digitale Medien
1
Markenartikel
1
Markenführung
1
Media industries
1
Mediensektor
1
Mobile communications
1
Mobilkommunikation
1
Online-Marketing
1
Social Web
1
Social web
1
Unternehmensgründung
1
branding
1
digital media
1
expert panel control
1
interviews
1
mobile technologies
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multiple case study
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observation
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secondary data
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social media
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start-ups
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Thrassou, Alkis
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Viassone, Milena
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Vrontis, Demetris
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International journal of entrepreneurship and small business : IJESB
Expert journal of marketing
30
Working paper series / Economics Education and Research Consortium
4
Expert journal of business and management
3
MO
3
BLS working papers
2
Cogent business & management
2
External relationship of Russian corporations
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of risk and financial management : JRFM
2
Journal of service research : JSR
2
SFB 649 discussion paper
2
The journal of brand management : an international journal
2
Working paper in economics
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AFI
1
Business horizons
1
DRUID working paper
1
Discussion paper series / Harvard Institute of Economic Research
1
Discussion paper series / IZA
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
Economics / Journal articles : the open-access, open-assessment journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European research on management and business economics
1
Global business and finance review
1
IES working paper
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic business
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services technology and management : IJSTM
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of decision systems
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The utilisation
of
digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
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