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~isPartOf:"International journal of forecasting"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Alguacil, Mario"
~subject:"Fußball"
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Fußball
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Brand extension
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Brand image
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Consumer behaviour
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International journal of forecasting
International journal of sport management and marketing : IJSMM
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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