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~isPartOf:"International journal of forecasting"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Marktforschung
Market research
27
Theorie
14
Theory
14
Forecasting model
13
Prognoseverfahren
13
Marketing
6
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4
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Oral, Muhittin
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ghose Dasgupta, Chanda
1
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1
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1
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1
Indjehagopian, J. P.
1
Islam, Towhidul
1
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1
Jex, Colin F.
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1
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1
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1
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1
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1
Meade, Nigel
1
Mentzer, John T.
1
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1
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International journal of forecasting
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
11
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ECONIS (ZBW)
27
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27
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1
Empirical evidence on individual, group and shrinkage seasonal indices
Chen, Huijing
;
Boylan, John E.
- In:
International journal of forecasting
24
(
2008
)
3
,
pp. 525-534
Persistent link: https://www.econbiz.de/10003764147
Saved in:
2
When do purchase intentions predict sales?
Morwitz, Vicki G.
;
Steckel, Joel H.
;
Gupta, Alok
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10003567873
Saved in:
3
Providing support for the use of analogies in demand forecasting tasks
Lee, Wing Yee
;
Goodwin, Paul
;
Fildes, Robert
; …
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003567884
Saved in:
4
Organizational factors in sales forecasting management
Davis, Donna F.
;
Mentzer, John T.
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
Saved in:
5
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
6
Forecasting with growth curves : an empirical comparison
Meade, Nigel
- In:
International journal of forecasting
11
(
1995
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10001190031
Saved in:
7
Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 353-380
Persistent link: https://www.econbiz.de/10001172397
Saved in:
8
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
9
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
10
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
Saved in:
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