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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Personalmarketing"
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Personalmarketing
Brand architecture
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Markenarchitektur
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Brand management
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Firmenimage
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Burmann, Christoph
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International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of business ethics : JOBE
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of brand management : an international journal
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European journal of marketing : EJM
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Innovatives Markenmanagement
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African journal of business and economic research : AJBER
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Employer branding for competitive advantage : models and implementation strategies
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Health marketing quarterly
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Journal of financial services marketing : JFSM
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Springer eBooks / Business and Economics
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Springer-Gabler Research
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SpringerLink / Bücher
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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The marketing review
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
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