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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of services technology and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Open science publications of Access Marketing Management"
~person:"Xiao, Zhehui"
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Brand image
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China
1
Consumer behaviour
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Cosmetics
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Designation of origin
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Herkunftsbezeichnung
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Konsumentenverhalten
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Korean cosmetic products
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Kosmetik
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Markenimage
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South Korea
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Südkorea
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Viral marketing
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Virales Marketing
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country image
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e-WOM
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electronic word-of-mouth
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Xiao, Zhehui
Guéguen, Nicolas
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Jacob, Céline
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Luckwald, Lisa von
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Azuma, Kentaro
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Boulbry, Gae͏̈lle
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International journal of hospitality management
International journal of services technology and management
Marketing letters : a journal of research in marketing
Open science publications of Access Marketing Management
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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