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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of services technology and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Open science publications of Access Marketing Management"
~subject:"Influencer marketing"
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Influencer marketing
Cosmetics
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Kosmetik
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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GLM
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Werbewirkung
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attitude
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big five
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cognition
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cosmetics
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emotion
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involvement
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personal traits
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print advertising
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situational factors
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two-component theory
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Advertising effectiveness
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Aesthetics
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Beziehungsmarketing
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Brand image
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China
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Cognition
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Cosmetic surgery
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Cross-gender effects
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Customer satisfaction
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Customer service
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Designation of origin
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Dienstleistungsqualität
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Luckwald, Lisa von
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Riedl, Joachim
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International journal of hospitality management
International journal of services technology and management
Marketing letters : a journal of research in marketing
Open science publications of Access Marketing Management
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ECONIS (ZBW)
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Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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2
Wirkungen des Influencer Marketing auf Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108684
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