//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
418
Konsumentenverhalten
418
Beziehungsmarketing
306
Relationship marketing
306
Hotel industry
225
Hotellerie
225
Customer satisfaction
199
Kundenzufriedenheit
199
Dienstleistungsqualität
189
Service quality
189
Brand management
171
Markenführung
171
Sportmarketing
162
Sports marketing
162
Gastronomie
139
Restaurant industry
139
United States
116
Internet marketing
110
Online-Marketing
110
Viral marketing
103
Virales Marketing
103
Professional sports
98
Profisport
98
Brand image
97
Markenimage
97
Marketing theory
89
Marketingtheorie
89
Social Web
86
Social web
86
Customer service
72
Kundenservice
72
Emotion
69
Sport
65
Sports
65
Economic history
63
Wirtschaftsgeschichte
63
History
62
Geschichte
60
Marketing
57
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
113
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
116
Aufsatz in Zeitschrift
116
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
116
Author
All
Jang, Soocheong
9
Han, Heesup
5
Suh, Eunju
4
Ha, Jooyeon
3
Hyun, Sunghyup Sean
3
Kim, Woo Gon
3
Magnini, Vincent P.
3
Ro, Heejung
3
Tanford, Sarah
3
Beard, Fred
2
DeGaris, Larry
2
Havard, Cody T.
2
Hsu, Li-tzang Jane
2
Kim, Wansoo
2
Kim, Yen-soon
2
Kwon, SoYeon
2
Lee, Jin-soo
2
Miao, Li
2
Ok, Chihyung
2
Ross, Stephen D.
2
Roy, Donald P.
2
Shaw, Eric H.
2
Tadajewski, Mark
2
Won, Doyeon
2
Adler, Jami
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Bahng, Chang-ki
1
Baker, William
1
Barber, Nelson
1
Battenfield, Frederick L.
1
Belk, Russell W.
1
Bennett, Peter D.
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Bonn, Mark Andrew
1
Bourassa, Maureen A.
1
Branchik, Blaine J.
1
more ...
less ...
Published in...
All
International journal of hospitality management
International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
more ...
less ...
Source
All
ECONIS (ZBW)
116
Showing
1
-
10
of
116
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
2
Online upselling : moving beyond offline upselling in the hotel industry
Denizci Guillet, Basak
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012146179
Saved in:
3
Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
4
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
5
Examining the indirect impact of showroom entertainment on hourly slot gaming volume : the case of a Las Vegas hotel-casino
Suh, Eunju
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 522-529
Persistent link: https://www.econbiz.de/10009130588
Saved in:
6
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
7
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
8
Customer mistreatment and service performance : a self-consistency perspective
Park, Jeongdoo
;
Kim, Hyun Jeong
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241518
Saved in:
9
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
10
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->