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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business economics : JBE"
~person:"Lee, Seoki"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Brand
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Brand sincerity
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Consumer behaviour
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International journal of hospitality management
International journal of technology marketing : IJTMkt
Journal of business economics : JBE
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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