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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Arbeitsverhalten"
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Arbeitsverhalten
Brand architecture
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Markenarchitektur
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International journal of hospitality management
Journal of business ethics : JOBE
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of brand management : an international journal
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Corporate social responsibility and environmental management
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of general management
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
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Scheuermann, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665172
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