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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand"
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Search: subject_exact:"Internet-Handel"
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Brand
Online retailing
93
Online-Handel
93
Consumer behaviour
72
Konsumentenverhalten
72
E-commerce
33
Electronic Commerce
33
Internet marketing
32
Online-Marketing
32
Viral marketing
32
Virales Marketing
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Social Web
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Social web
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Hotel industry
21
Hotellerie
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Bekleidung
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Clothing
18
Customer satisfaction
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Dienstleistungsqualität
16
Kundenzufriedenheit
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Service quality
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Gastronomie
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Restaurant industry
15
Fashion
13
Mode
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Online reviews
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Beziehungsmarketing
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Relationship marketing
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Clothing industry
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Reisevermittler
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Travel agency
7
Website
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Brand management
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Markenführung
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USA
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Arroyo-Cañada, Francisco-Javier
1
Danbury, Annie
1
Fogel, Joshua A.
1
Kanthavanich, Poramate
1
Lambert, Claire
1
Lennon, Sharron J.
1
Meek, Stephanie
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Park, Minjung
1
Parrott, Guy
1
Sanchez Torres, Javier A.
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International journal of hospitality management
Journal of fashion marketing and management
Journal of business research : JBR
6
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing intelligence & planning
3
Transportation research / E : an international journal
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Electronic commerce research
2
Journal of advertising research
2
Journal of contemporary marketing science
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
American economic journal : a journal of the American Economic Association
1
Asia-Pacific journal of management research and innovation
1
CESifo Working Paper Series
1
CESifo working papers
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Discussion paper / Centre for Economic Policy Research
1
Distribution matters
1
European journal of operational research : EJOR
1
Global business review
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of research on digital transformation management and tools
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
International journal of Indian culture and business management
1
International journal of industrial organization
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International marketing in the fast changing world
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
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Journal of international marketing
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ECONIS (ZBW)
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1
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
2
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
3
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
4
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
5
Brand name and promotion in online shopping contexts
Park, Minjung
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
Saved in:
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