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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Search: subject:"Event-Marketing"
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Event marketing
30
Event-Marketing
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Consumer behaviour
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Big event
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Customer satisfaction
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experiential marketing
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International journal of hospitality management
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
SpringerLink / Bücher
49
Tourism management : research, policies, practice
30
International journal of event and festival management
25
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
Journal of business research : JBR
17
Springer eBook Collection
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
essentials
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Sport management review
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of retailing and consumer services
12
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Research
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
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21
Environmental scanning the future of event design
Adema, Katie L.
;
Roehl, Wesley S.
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 199-207
Persistent link: https://www.econbiz.de/10003970969
Saved in:
22
Event pitching : the role of design and creativity
Berridge, Graham
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 208-215
Persistent link: https://www.econbiz.de/10003970971
Saved in:
23
Strategic application of events
Crowther, Phil
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
Saved in:
24
Promoting sustainable event practice : the role of professional associations
Dickson, Chantal
;
Arcodia, Charles
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 236-244
Persistent link: https://www.econbiz.de/10003971415
Saved in:
25
An empirical analysis of attendance at a commemorative event : Anzac Day at Gallipoli
Hall, John
;
Basarin, V. John
;
Lockstone-Binney, Leonie
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 245-253
Persistent link: https://www.econbiz.de/10003971419
Saved in:
26
A model of community-based festival image
Huang, Joy Zhuowei
;
Li, Mimi
;
Cai, Liping A.
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 254-260
Persistent link: https://www.econbiz.de/10003971421
Saved in:
27
The hospitality of the host : a cross-cultural examination of managerially facilitated consumer-to-consumer interactions
Levy, Stuart E.
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 319-327
Persistent link: https://www.econbiz.de/10003971462
Saved in:
28
An empirical model of attendance factors at major sporting events
Hall, John
;
O'Mahony, Barry
;
Vieceli, Julian
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 328-334
Persistent link: https://www.econbiz.de/10003971464
Saved in:
29
Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants
Wu, Cedric Hsi-jui
;
Liang, Rong-da
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10003875816
Saved in:
30
Relationships among experiential marketing, experiential value, and customer satisfaction
Yuan, Yi-Hua Erin
;
Wu, Chihkang Kenny
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 387-410
Persistent link: https://www.econbiz.de/10003747993
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