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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Coronavirus"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Werbetest"
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Coronavirus
Markenimage
Online-Marketing
Advertising effects
66
Werbewirkung
66
Consumer behaviour
44
Konsumentenverhalten
44
Advertising
33
Werbung
33
Brand image
13
Gastronomie
13
Restaurant industry
13
Brand management
12
Markenführung
12
Internet marketing
10
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8
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22
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Bai, Billy
2
Hwang, Yoo Hee
2
Jang, Soocheong
2
Mattila, Anna S.
2
Zhang, Lu
2
Allan, David
1
Anand, Sandip
1
Bezbaruah, Subhalakshmi
1
Brahmbhatt, Kuldeep
1
Busser, James A.
1
Cheng, Yuqiao
1
Fazli-Salehi, Reza
1
Foroudi, Pantea
1
Gim, Jaehee
1
Hanks, Lydia
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Hornikx, Jos
1
Hu, Clark
1
Hwang, Johye
1
Jeong, EunHa
1
Ju, Yongwook
1
Kim, Heewon
1
Leung, Xi Y.
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
Liu, Qing
1
Lyu, Jiaying
1
Madadi, Rozbeh
1
McGinley, Sean
1
Meurs, Frank van
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Park, No-hyeun
1
Raja, Md Washim
1
Rathjens, Bobbie
1
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1
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1
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International journal of hospitality management
Journal of international consumer marketing
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
87
Journal of business research : JBR
85
Journal of advertising research
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of advertising : the quarterly review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : innovations in planning and applied research
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of retailing and consumer services
38
Psychology & marketing
38
Journal of promotion management : JPM
35
Journal of advertising : official publication of the American Academy of Advertising
32
The journal of product & brand management
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
27
European journal of marketing : EJM
21
Marketing letters : a journal of research in marketing
21
The journal of brand management : an international journal
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Journal of marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of current issues and research in advertising
16
Journal of the Academy of Marketing Science
15
Marketing : ZFP ; journal of research and management
15
Marketing intelligence & planning
15
SpringerLink / Bücher
15
Journal of current issues and research in advertising : JCIRA
14
Journal of marketing research
14
Quantitative marketing and economics : QME
14
The journal of consumer marketing
14
Journal of global marketing
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of electronic commerce research : JECR
12
Journal of internet commerce
11
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ECONIS (ZBW)
22
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1
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22
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
7
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
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