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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Internet marketing
Markenimage
Online-Marketing
Advertising effects
66
Werbewirkung
66
Consumer behaviour
44
Konsumentenverhalten
44
Advertising
33
Werbung
33
Brand image
13
Gastronomie
13
Restaurant industry
13
Brand management
12
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8
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Bai, Billy
2
Jang, Soocheong
2
Zhang, Lu
2
Allan, David
1
Anand, Sandip
1
Bezbaruah, Subhalakshmi
1
Brahmbhatt, Kuldeep
1
Busser, James A.
1
Cheng, Yuqiao
1
Fazli-Salehi, Reza
1
Foroudi, Pantea
1
Gim, Jaehee
1
Hanks, Lydia
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Hornikx, Jos
1
Hu, Clark
1
Hwang, Johye
1
Hwang, Yoo Hee
1
Jeong, EunHa
1
Ju, Yongwook
1
Kim, Heewon
1
Leung, Xi Y.
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
Liu, Qing
1
Lyu, Jiaying
1
Madadi, Rozbeh
1
Mattila, Anna S.
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McGinley, Sean
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Meurs, Frank van
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Nagar, Komal
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Nederstigt, Ulrike
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Raja, Md Washim
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1
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1
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1
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International journal of hospitality management
Journal of international consumer marketing
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
86
Journal of business research : JBR
84
Journal of advertising research
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of advertising : the quarterly review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : innovations in planning and applied research
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of retailing and consumer services
38
Psychology & marketing
37
Journal of promotion management : JPM
35
Journal of advertising : official publication of the American Academy of Advertising
32
The journal of product & brand management
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
27
European journal of marketing : EJM
21
Marketing letters : a journal of research in marketing
21
The journal of brand management : an international journal
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Journal of marketing
16
Asia Pacific journal of marketing and logistics
15
Journal of the Academy of Marketing Science
15
Marketing : ZFP ; journal of research and management
15
Marketing intelligence & planning
15
SpringerLink / Bücher
15
Journal of current issues and research in advertising
14
Journal of current issues and research in advertising : JCIRA
14
Journal of marketing research
14
Quantitative marketing and economics : QME
14
The journal of consumer marketing
14
Journal of global marketing
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of electronic commerce research : JECR
12
Journal of internet commerce
11
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ECONIS (ZBW)
20
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20
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
9
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
10
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
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