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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Beziehungsmarketing
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International journal of hospitality management
Journal of marketing management : JMM ; journal of the Academy of Marketing
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
International journal of e-business research : an official publication of the Information Resources Management Association
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NBER working paper series
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Springer eBook Collection
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business research quarterly : BRQ
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ECONIS (ZBW)
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1
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
2
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
3
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
4
Enhancing consumer-brand relationships on restaurant
Facebook
fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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