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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Mattila, Anna S."
~subject:"Recovery compensation"
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Recovery compensation
Beschwerdemanagement
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Dienstleistungsqualität
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Beziehungsmarketing
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Consumer behaviour
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Loyalty program
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Journal of the Academy of Marketing Science
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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