//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Adoption"
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Adoption
Bibliometrics
Viral marketing
123
Virales Marketing
123
Consumer behaviour
84
Konsumentenverhalten
84
Internet marketing
53
Online-Marketing
53
Hotel industry
46
Hotellerie
46
Social Web
39
Social web
39
Online retailing
36
Online-Handel
36
Customer satisfaction
27
Gastronomie
27
Kundenzufriedenheit
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
23
Service quality
23
Beziehungsmarketing
15
Personalisierung
15
Personalization
15
Relationship marketing
15
Online review
12
E-commerce
11
Electronic Commerce
11
USA
11
United States
11
Word-of-mouth
11
Data Mining
10
Data mining
10
Brand image
9
Emotion
9
Markenimage
9
eWOM
9
Brand management
7
Markenführung
7
Confidence
6
Internet
6
Perception
6
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Bernard, Shaniel
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bosukonda, Narendra
1
Frennea, Carly
1
Han, Kyuhong
1
Kim, Yoonah
1
Mittal, Vikas
1
Qiao, Tong
1
Rahman, Imran
1
Risselada, Hans
1
Shaik, Muzeeb
1
Shan, Wei
1
Sridhar, Shrihari
1
Verhoef, Peter C.
1
Wei, Zihan
1
Zhang, Mingli
1
more ...
less ...
Published in...
All
International journal of hospitality management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
6
Tourism management : research, policies, practice
5
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of internet commerce
3
Electronic commerce research
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on the platform economy and the evolution of e-commerce
1
IU discussion papers - Marketing & Kommunikation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Internet policy review : journal on internet regulation
1
Journal for global business advancement : JGBA
1
Journal of current issues and research in advertising
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
More than words : understanding how valence and content affect review value
Qiao, Tong
;
Shan, Wei
;
Zhang, Mingli
;
Wei, Zihan
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013363636
Saved in:
3
Comparing online reviews of hyper-local restaurants using deductive content analysis
Kim, Yoonah
;
Rahman, Imran
;
Bernard, Shaniel
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241474
Saved in:
4
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->