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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"eWOM"
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Search: subject_exact:"Viral marketing"
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eWOM
Viral marketing
123
Virales Marketing
123
Consumer behaviour
84
Konsumentenverhalten
84
Internet marketing
53
Online-Marketing
53
Hotel industry
46
Hotellerie
46
Social Web
39
Social web
39
Online retailing
36
Online-Handel
36
Customer satisfaction
27
Gastronomie
27
Kundenzufriedenheit
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
23
Service quality
23
Beziehungsmarketing
15
Personalisierung
15
Personalization
15
Relationship marketing
15
Online review
12
E-commerce
11
Electronic Commerce
11
USA
11
United States
11
Word-of-mouth
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Data Mining
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Data mining
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Brand image
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Emotion
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Brand management
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Mariani, Marcello M.
2
Tang, Chun-Hung
2
Yen, Chih-Lun Alan
2
Amblee, Naveen
1
Borghi, Matteo
1
Casaló, Luis V.
1
Ekinci, Yuksel
1
Flavián Blanco, Carlos
1
Guinalíu, Miguel
1
Hsieh, Ming-Tsang
1
Kazakov, Sergey
1
Kim, Jaewook
1
Kim, Jewoo
1
Lin, Tom M. Y.
1
Roy, Gobinda
1
Shih, Li-Wen
1
Tsao, Wen-Chin
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Visani, Franco
1
Wang, Yiqi
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International journal of hospitality management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
16
International journal of internet marketing and advertising : IJIMA
11
Journal of retailing and consumer services
9
International journal of advertising : the review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
International journal of business innovation and research : IJBIR
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of organizational computing and electronic commerce
3
Technological forecasting & social change : an international journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Electronic commerce research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of business environment : IJBE
2
International journal of networking and virtual organisations : IJNVO
2
International review on public and non-profit marketing
2
Journal of Asia Pacific business
2
Journal of global marketing
2
Journal of hospitality and tourism insights
2
Journal of international trade & commerce
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
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ECONIS (ZBW)
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1
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
2
The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
3
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011981826
Saved in:
4
The role of language in the online evaluation of hospitality service encounters : an empirical study
Mariani, Marcello M.
;
Borghi, Matteo
;
Kazakov, Sergey
- In:
International journal of hospitality management
78
(
2019
),
pp. 50-58
Persistent link: https://www.econbiz.de/10012012699
Saved in:
5
Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Mariani, Marcello M.
;
Visani, Franco
- In:
International journal of hospitality management
80
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012058597
Saved in:
6
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
7
The impact of cleanliness on customer perceptions of security in hostels : a WOM-based approach
Amblee, Naveen
- In:
International journal of hospitality management
49
(
2015
),
pp. 37-39
Persistent link: https://www.econbiz.de/10011377616
Saved in:
8
Compliance with eWOM : the influence of hotel reviews on booking intention from the perspective of consumer conformity
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
;
Shih, Li-Wen
;
Lin, …
- In:
International journal of hospitality management
46
(
2015
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011301989
Saved in:
9
Hotel attribute performance, eWOM motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
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