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~isPartOf:"International journal of hospitality management"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~person:"Fiore, Ann Marie"
~subject:"Beziehungsmarketing"
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International journal of hospitality management
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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