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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
1,070
Konsumentenverhalten
1,070
Brand management
339
Markenführung
339
Brand image
272
Markenimage
272
Gastronomie
258
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258
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241
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241
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212
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208
Customer satisfaction
199
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199
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Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Wei, Wei
10
Law, Chun Hung Roberts
9
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Lynn, Michael
6
Magnini, Vincent P.
6
Okumus, Fevzi
6
Peng, Norman
6
Qu, Hailin
6
Reynolds, Dennis
6
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Global Brand Conference <11., 2016, Bradford>
1
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International journal of hospitality management
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,898
International journal of consumer studies
755
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
SpringerLink / Bücher
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European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,070
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1
To tip or not to tip? : explaining tipping behavior in restaurants with service-inclusive pricing
Fernandez, Sébastien
;
Gössling, Stefan
;
Martin-Rios, …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457830
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
10
The impact of partitioned pricing on hotel booking and the moderating effect of temporal distance
Zhang, Rachel Yueqian
;
Tang, Chun-hung Hugo
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457797
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