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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Markenführung"
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Search: subject:"Performance-Messung"
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Markenführung
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Alcántara-Pilar, Juan Miguel
1
Barrio-García, Salvador del
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Carlbäck, Mats
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Crespo-Almendros, Esmeralda
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Hirvonen, Saku
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Itani, Omar S.
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International journal of hospitality management
The journal of business & industrial marketing
The journal of brand management : an international journal
5
International journal of business excellence
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Integrated brand marketing and measuring returns
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The Routledge companion to contemporary brand management
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Asia-Pacific journal of business administration
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Brands and brand management : contemporary research perspectives
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Impulse für die Markenforschung und Markenführung
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International journal of contemporary hospitality management
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International journal of economics and business research : IJEBR
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International journal of market research
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International journal of quality and service sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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1
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
2
Operating synergy and marketplace performance of dual-branded hotels
Kim, Minsun
;
Tang, Chun-Hung
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198495
Saved in:
3
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, John W.
;
Carlbäck, Mats
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 515-521
Persistent link: https://www.econbiz.de/10009130589
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