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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of product & brand management"
~person:"Fang, Xiang"
~subject:"Markenführung"
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International journal of hospitality management
The journal of product & brand management
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Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
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