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~isPartOf:"International journal of hospitality management"
~person:"Atkinson, Peter"
~person:"Song, Hak-jun"
~subject:"Markenführung"
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Markenführung
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2
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Atkinson, Peter
Song, Hak-jun
Han, Sung Ho
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International journal of hospitality management
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1
A win-win situation : enhancing sharing economy platform
brand
equity
by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
2
Antecedents and consequences of
brand
equity
: evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
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