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~isPartOf:"International journal of hospitality management"
~person:"Foroudi, Pantea"
~subject:"Markenführung"
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Markenführung
Hotel industry
3
Hotellerie
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Brand management
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Balanced organisational culture
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Beziehungsmarketing
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Brand
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Brand architecture
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Hotel brand performance
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Hotel industry’s brand orientation
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Hotel management
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Hotel performance
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Foroudi, Pantea
King, Ceridwyn
6
Ahn, Jiseon
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Han, Heesup
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Back, Ki-Joon
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Kang, Juhee
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Lu, Lu
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Paul, Justin
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Tang, Liang
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International journal of hospitality management
Journal of business research : JBR
8
Building corporate identity, image and reputation in the digital era
3
Corporate reputation review
3
Routledge studies in marketing
2
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of management reviews
1
International studies of management and organization
1
Qualitative market research : an international journal
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Routledge Studies in Marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
2
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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