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~isPartOf:"International journal of hospitality management"
~person:"Porcu, Lucia"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
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Brand advantage
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Brand management
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Customer satisfaction
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Gastgewerbe
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Hospitality
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Hospitality industry
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Hotellerie
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IMC
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Management
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Market performance
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Marketing
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Marketing management
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Marketingmanagement
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Performance-Messung
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Porcu, Lucia
Alcántara-Pilar, Juan Miguel
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Barrio-García, Salvador del
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Carlbäck, Mats
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Crespo-Almendros, Esmeralda
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Kim, Minsun
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International journal of hospitality management
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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