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~isPartOf:"International journal of hospitality management"
~subject:"Luxury goods"
~subject:"Markentransfer"
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Luxury goods
Markentransfer
Brand extension
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Hotel industry
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Hotellerie
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Asia
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Asien
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Branch office
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Brand image
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Brand management
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Einzelhandel
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Experiment
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Filiale
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Gastgewerbe
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Hongkong
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Income elasticity of demand
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International tourism
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Internationaler Tourismus
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Tasci, Asli D. A.
2
Denizci, Basak
1
Graf, Nicolas S.
1
Guillet, Basak Denizci
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International journal of hospitality management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
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SpringerLink / Bücher
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
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Journal of international consumer marketing
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Reihe: Marketing : MAR
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovatives Markenmanagement
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International journal of sports marketing & sponsorship
3
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
2
Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
3
Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.
;
Denizci, Basak
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
Saved in:
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