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~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
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Markenführung
Performance measurement
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Performance-Messung
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Hotel industry
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Alcántara-Pilar, Juan Miguel
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Barrio-García, Salvador del
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Carlbäck, Mats
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Crespo-Almendros, Esmeralda
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Kim, Minsun
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International journal of hospitality management
The journal of brand management : an international journal
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International journal of business excellence
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Industrial marketing management : the international journal for industrial and high-tech firms
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Integrated brand marketing and measuring returns
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Journal of retailing and consumer services
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Journal of strategic marketing
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The Routledge companion to contemporary brand management
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The journal of business & industrial marketing
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The journal of product & brand management
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Asia-Pacific journal of business administration
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Brand management ; Vol. 2
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Brands and brand management : contemporary research perspectives
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Business horizons
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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European financial management : the journal of the European Financial Management Association
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European journal of marketing
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Handbook on brand and experience management
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Impulse für die Markenforschung und Markenführung
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International journal of contemporary hospitality management
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International journal of economics and business research : IJEBR
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International journal of market research
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International journal of quality and service sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of applied corporate finance : JACF
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Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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1
Operating synergy and marketplace performance of dual-branded hotels
Kim, Minsun
;
Tang, Chun-Hung
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198495
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2
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
3
Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, John W.
;
Carlbäck, Mats
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 515-521
Persistent link: https://www.econbiz.de/10009130589
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