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~isPartOf:"International journal of hospitality management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mehrbändiges Werk"
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Internet marketing
86
Online-Marketing
86
Consumer behaviour
62
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Hotel industry
53
Hotellerie
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45
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Law, Chun Hung Roberts
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International journal of hospitality management
Journal of business research : JBR
587
Journal of advertising research
443
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
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International journal of advertising : the review of marketing communications
257
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
211
Journal of advertising
199
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of promotion management : JPM
150
International marketing review
149
Management science : journal of the Institute for Operations Research and the Management Sciences
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
European journal of marketing : EJM
132
Journal of international marketing
131
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of promotion management : innovations in planning and applied research
119
Journal of marketing
109
Journal of marketing research : JMR
104
International journal of electronic marketing and retailing : IJEMR
102
Marketing intelligence & planning
99
Information systems research : ISR
93
Tourism management : research, policies, practice
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Young consumers : insight and ideas for responsible marketers
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Journal of international consumer marketing
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The journal of product & brand management
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Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
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European journal of operational research : EJOR
83
Journal of internet commerce
82
The journal of brand management : an international journal
82
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
110
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110
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
4
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
5
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
6
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
7
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
8
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
9
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei
;
Luo, Yi
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Saved in:
10
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
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