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~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~person:"Dhar, Tirtha"
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Dhar, Tirtha
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International journal of industrial organization
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
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