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~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
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Advertising effects
Film industry
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Filmwirtschaft
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Consumer behaviour
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Konsumentenverhalten
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Kino
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Movie theatre
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USA
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United States
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Film
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Advertising
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Celebrity endorsement
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Celebrity-Werbung
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Erfolgsfaktor
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Motion pictures
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International journal of industrial organization
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Journal of promotion management : innovations in planning and applied research
2
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
International marketing review
1
Journal of advertising research
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
SocioEconomic challenges : SEC
1
The IUP journal of brand management : IJBRM
1
The journal of media economics
1
The marketing review
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
1
Web 2.0 : neue Perspektiven für Marketing und Medien
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Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
2
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
3
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
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