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~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of the economics of business"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Theorie"
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International journal of industrial organization
International journal of the economics of business
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of advertising : official publication of the American Academy of Advertising
Applied economics
3
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
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Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
2
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
3
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
4
Are mergers beneficial or detrimental? : Evidence from advertising agencies
Simon, Julian Lincoln
- In:
International journal of the economics of business
3
(
1996
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10001196807
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