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~isPartOf:"International journal of industrial organization"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Media planning"
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Advertising media
9
Werbeträger
9
Advertising effects
4
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USA
4
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4
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1983-1993
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1994-2004
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Aufsatz in Zeitschrift
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Seldon, Barry J.
2
De Gregorio, Federico
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Dix, Steve
1
Frank, Mark W.
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Färe, Rolf
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Grosskopf, Shawna
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Han, WoongHee
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Huang, Hazel H.
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Jewell, R. Todd
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Kim, DongTae
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Stapel, Diederik A.
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Sung, Yongjun
1
Till, Brian D.
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International journal of industrial organization
Marketing intelligence & planning
Psychology & marketing
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of advertising : the review of marketing communications
2
International journal of sport management and marketing : IJSMM
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Academia : revista Latinoamericana de administración
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Akzente
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Applied economics letters
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Comparative economic research : Central and Eastern Europe
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Der Markt : international journal of marketing
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Enterprise & society : the international journal of business history
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European journal of industrial engineering : EJIE
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European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
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International journal of entrepreneurial venturing
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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ECONIS (ZBW)
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1
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
2
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
3
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
4
Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
; …
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
Saved in:
5
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
6
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
7
Media substitution in advertising : a spirited case study
Frank, Mark W.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 308-326
Persistent link: https://www.econbiz.de/10003629112
Saved in:
8
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
9
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
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