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~isPartOf:"International journal of industrial organization"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Werbung
52
Theorie
37
Theory
37
Internet marketing
22
Online-Marketing
22
Preismanagement
16
Pricing strategy
16
Consumer behaviour
15
Konsumentenverhalten
15
Product quality
9
Produktqualität
9
Advertising effects
8
Market structure
8
Marktstruktur
8
Signalling
8
Werbewirkung
8
Competition
7
Network economics
7
Netzwerkökonomik
7
Wettbewerb
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E-commerce
6
Electronic Commerce
6
Product differentiation
6
Produktdifferenzierung
6
Two-sided markets
6
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Auction theory
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Auktionstheorie
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Digital platform
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Digitale Plattform
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Internet
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Online advertising
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52
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Anderson, Simon P.
2
Fluet, Claude
2
Kind, Hans Jarle
2
Moraga-González, José Luis
2
Albæk, Svend
1
Bagwell, Kyle
1
Baye, Michael R.
1
Ben Elhadj-Ben Brahim, Nada
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of industrial organization
Journal of business research : JBR
224
Journal of advertising research
207
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
160
Journal of advertising
158
Journal of retailing and consumer services
111
International journal of internet marketing and advertising : IJIMA
90
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
81
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of marketing : EJM
67
European journal of operational research : EJOR
64
SpringerLink / Bücher
63
Psychology & marketing
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
50
Health marketing quarterly
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
Industrial marketing management : the international journal for industrial and high-tech firms
46
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of global marketing
39
Marketing letters : a journal of research in marketing
39
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
Asia Pacific journal of marketing and logistics
36
Journal of business ethics : JOBE
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
34
International journal of electronic marketing and retailing : IJEMR
33
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ECONIS (ZBW)
52
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1
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
2
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
3
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
4
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
5
Simulating media platform mergers
Ivaldi, Marc
;
Zhang, Jiekai
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012888268
Saved in:
6
Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
7
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
8
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
9
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
10
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
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