//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of industrial organization"
~subject:"Theorie"
~subject:"Werbeplanung"
~type:"article"
~type:"journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Werbeplanung
Advertising industry
2
Werbewirtschaft
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Copyright enforcement
1
Copyright law
1
Entry deterrence
1
Innovation
1
Internet marketing
1
Konsumentenverhalten
1
Market entry
1
Markteintritt
1
Natural experiment
1
Online advertising
1
Online-Marketing
1
Piracy
1
Product counterfeiting
1
Produktpiraterie
1
Theory
1
Urheberrecht
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Journal
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Qi, Shi
1
Published in...
All
International journal of industrial organization
A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising research
5
Applied economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Economics of innovation and new technology
1
Economies et sociétés ; 47,3/4
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
European journal of marketing : EJM
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Kommunikationsmanagement
1
Human relations
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of the economics of business
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Journal of marketing theory and practice
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Recent advances in the analysis of competition policy and regulation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Spudai / University of Piraeus : journal of economics and business
1
The Rand journal of economics
1
The Sage handbook of advertising
1
The advertising handbook
1
The journal of business : B
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Werbewoche : Fachmagazin für Werbung
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->