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~isPartOf:"International journal of industrial organization"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
~type_genre:"Nachschlagewerk"
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Advertising
52
Werbung
52
Theorie
33
Theory
33
Preismanagement
10
Pricing strategy
10
Consumer behaviour
8
Konsumentenverhalten
8
Product quality
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Internet marketing
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Anderson, Simon P.
2
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2
Kind, Hans Jarle
2
Moraga-González, José Luis
2
Albæk, Svend
1
Bagwell, Kyle
1
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1
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1
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International journal of industrial organization
Journal of advertising research
202
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of business research : JBR
152
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
60
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
35
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
Asia Pacific journal of marketing and logistics
22
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ECONIS (ZBW)
52
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1
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
2
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
3
Simulating media platform mergers
Ivaldi, Marc
;
Zhang, Jiekai
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012888268
Saved in:
4
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
5
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
6
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
7
The effect of retail competition on relationship-specific investments : evidence from new car advertising
Murry, Charles
- In:
International journal of industrial organization
59
(
2018
),
pp. 253-281
Persistent link: https://www.econbiz.de/10012103346
Saved in:
8
Advertising as signal jamming
Grunewald, Andreas
;
Kräkel, Matthias
- In:
International journal of industrial organization
55
(
2017
),
pp. 91-113
Persistent link: https://www.econbiz.de/10011804804
Saved in:
9
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
10
Competitive provision of tune-ins under common private information
Celik, Levent
- In:
International journal of industrial organization
44
(
2016
),
pp. 113-122
Persistent link: https://www.econbiz.de/10011650826
Saved in:
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