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~isPartOf:"International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association"
~person:"Calder, Bobby J."
~person:"Kamboj, Shampy"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
CRM
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Capabilities
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Customer integration
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Firm Performance
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Firm performance
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Kundenintegration
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Relationship marketing
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Social Media
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Le, Tran-Thien-Y.
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
International journal of consumer studies
1
International journal of emerging markets
1
International marketing review
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of service research : JSR
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Qualitative market research : an international journal
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Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
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