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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Decision"
~subject:"Werbewirkung"
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International journal of internet marketing and advertising : IJIMA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
7
Psychology & marketing
4
Journal of business ethics : JOBE
3
Journal of economic psychology : research in economic psychology and behavioral economics
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
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Journal of behavioral and experimental economics
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
3
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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