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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Barthel, Eva-Maria"
~subject:"Werbung"
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Inside the host's mind : psychological principles of viral marketing
Wolter, Joerg
;
Barth, Vincent
;
Barthel, Eva-Maria
; …
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 54-89
Persistent link: https://www.econbiz.de/10011581522
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